Independent reputation management advisory and fractional communications support.
With over 25 years strategic communications experience, working with leading international organisations across multiple sectors and geographies, I founded Shillco Advisory to provide independent reputation management advisory and fractional communications support to UK and Middle East-focused leaders, companies and organisations. Our approach is designed to provide leaders and their teams with expert but more cost-effective and flexible strategic advice than can often be found with large consultancy firms. We collaborate with a trusted network of partners to deliver specialist communications and PR expertise, tailored to meet each client’s unique needs.
At Shillco, we advise across corporate affairs, personal branding, communications strategy and crisis advisory. We have extensive experience supporting high-profile individuals and business founders, international brands, government departments, think tanks and NGOs, as well as educational institutions.
If you would like to discuss your needs in complete confidence, please do not hesitate to get in touch.
Jonathan Shillington FCIM
Trusted strategic communications to UK and Middle East-focused leaders, companies and organisations.
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Fractional Chief Communications Officer & Senior Advisor
In a market where appointing full-time CCO executives requires considerable corporate expense and commitment, we work with companies to provide part-time senior advisory and communications leadership support.
If your organisation is looking for more flexible access to communications strategy and counsel, or part-time leadership of your corporate affairs, communications and marketing functions, then please get in touch.
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Communications Strategy, Narrative & Messaging
How do communications and marketing meet your operational objectives? What’s your story and winning position? A communications strategy is key to ensuring your organisation has an approved blueprint in place to guide all communications and marketing activities in an organised, consistent and integrated manner.
We work closely with clients to develop impactful communications strategies and PR campaigns to meet specific needs and budgets, supported by compelling narrative and key messaging to provide the foundation for all written and spoken content, whatever the platform.
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CEO Personal Branding & Communications Advisory
We specialise in providing trusted counsel to CEO’s and executive leadership teams - developing personally tailored communications programmes to suit the individuals personal needs.
Whether for positive profile-building initiatives or more challenging reputational issues, we can provide pragmatic and confidential support on a long-term or project-specific basis.
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Crisis Communications
A crisis or emergency can strike at any time. How you manage a crisis can make or break a brand’s reputation, and in today’s cancel culture can ultimately destroy the ability to operate.
We have many years experience advising high profile companies, governments, NGOs and individuals on how to be prepared for potential crisis situations, while also providing 24/7 crisis communications support in the event of a crisis or emergency.
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Media & Spokesperson Training
Even the best speakers need to rehearse and review their ability to communicate their organisation’s key messages - particularly given the 24/7 multi-platform digital news cycle.
If you are (or are likely to be soon) preparing for a specific media interview, press conference, or event presentation, our training programmes are tailored to your specific needs and capabilities - to make sure you are prepared to perform successfully and are able to handle the unexpected or unwarranted with confidence.
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Media Relations
While the media is undergoing unprecedented pressure and change, its influence in forming public opinion, customer and investor demand, as well as government policy remains highly relevant.
From specific media platforms to country or region, how media channels and journalists operate varies significantly. The ability to achieve credible media coverage is more difficult than it ever has been, but a bespoke approach to every interaction can still result in highly impactful reputational results in terms of overall brand awareness, new business and overall trust.
If you are looking to engage effectively with the media and achieve positive coverage (whatever the platform, region or sector) then we can help.
Helping you tell your story in the right way, to the right audiences, to enable your business objectives.
We normally begin engagements by arranging an introductory call or in-person meeting to discuss your communications requirements with a view to receiving a ‘no-obligation’ initial thoughts and recommendations proposal on how Shillco can support, either on a project or longer-term retainer basis.